ATP launches social networks in China and new 'app' VisitPanama

Arts & Culture Editorial Inspiration

On the occasion of the celebration of the World Tourism Day, which this year has the motto

The Tourism Authority of Panama (ATP) today made the official launch of tourism promotion of Panama in the main social networks used in China WeChat and Weibo and the new mobile application VisitPanama.

Gustavo Him, administrator of the ATP, informed that the tourist products of Panama in the first two technological tools in China focus on the promotion axes: Canal, nature, indigenous communities, history, culture and tradition.

While the new app, highlighted Him, has the purpose of improving the tourist experience with an attractive design, which allows easy interaction to users and have immediate tourist information of the destination, such as attractions in each province, hours of attention, facilities tourist, weather and tour operators.

The person in charge of the promotion of Panama for the Chinese market, Sandra Chang, indicated that every Friday of every week, information about the tourist products of Panama will be uploaded to the Chinese social networks, with photographs and content.

For this first month, Chang said, there will be promoted experiences in nature, sun and beach vacations, Panama City, adventures, historical memories, the Canal, heritage (Casco Antiguo and Panama Viejo), shopping.

The entity also enabled this website in China on the platform Baidu (the equivalent of Google), adapted to the tastes of Chinese tourists. "We decided that one of the best and most effective ways to promote Panama is through social networks because of the scope they have," said Chang, noting that the use of WeChat and Weibo are very popular in China and have been the equivalent to WhatsApp and Twitter in the West, respectively.

The official explained that WeChat is a complete tool that offers instant messaging (voice, text and group) that this year reached the billion active users worldwide, has similarity with Facebook, since it allows to save daily memories, and is also used to make electronic payments.

In contrast, Weibo is known as the Chinese Twitter and has evolved into a multimedia blog platform with features similar to those of Twitter, Pinterest and Tumblr combined.

The QR codes of both platforms will be published in the social networks of the ATP so that they can be scanned and people can follow up on the promotion of Panama in Chinese social networks.

On the other hand, the ATP also made available to visitors and locals the new mobile app VisitPanama as a tourist information tool for the promotion of different destinations in the country.

Enrique Sánchez Marketing Director of the ATP, explained that this app what it does is to synchronize information from the website with the applications of a mobile device, such as agenda, maps and routes.

Unlike the web page, the cover of the app presents the category "Places near me" recommending the user the option of nearby sites where you are with the help of Google Map.

The Menu has four categories: Where to go? with information of each province, its attractions and map; Activities such as Nature, Sun and Beach, Culture, City and Congresses, in each one with the most popular destinations in these segments; and Events on fairs and festivals promoted by ATP with the option of scheduling them on a calendar; and Contact. "Sanchez, said the goal for 2019 is to have over 200 recommended destinations nationwide.

Today, content continues to be generated and both platforms [app and web] are being updated weekly with new options to learn, "he said. According to the World Tourism Organization, the DMT 2018 will help to discover the new opportunities offered to tourism by technological advances, including data intelligence, artificial intelligence and digital platforms.