Coffee Circuit Launch in January 2019
El Circuito del Café
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This was announced by the administrator of the Tourism Authority of Panama (ATP), Gustavo Him, on the last day of sessions of CONATUR in David, province of Chiriquí, which brought together, in two days, the main sectors of tourism in the region interiorana.
The Circuito del Café is a tourism product that seeks to highlight the value of coffee that is produced in this region of the country and positioned as "Destination Brand, with a seal of quality," said Him, who, recently, He toured the coffee farms of Boquete and Tierras Altas, where he verified that they have structures and other tourist offers. Him explained that on the same day of the launch will be offered tour packages that will include the "Circuit of Coffee" with rates, hotels and tour operators, who will be in charge of touring the farms. "Each operator will assemble their packages according to the market segment that promotes. "
The administrator of the ATP said that what is also intended is to accompany the owners of farms, which have always been dedicated to the production of coffee, trying to incorporate them into tourist activities and take advantage. In this sense, the entity is training site guides, providing tourism culture courses, on-farm tourism animation and digital marketing, one of the strongest bases for tourism issues.
He stressed that the Coffee Circuit encloses coffee landscapes, adventure, biodiversity, scheduled events and high quality services and that for this project to result and economic results permeates all, it will work in partnership with tourism operators, site and hotel guides.
"The product we are developing is a touristic circuit where the national and foreign tourists live the experience of visiting coffee farms and witness the whole process: sowing, packaging, tasting or tasting the product, but above all having that direct contact with the peasant who carries out this work ", he explained.
He added that the main idea is that tourists who choose the region as a destination have the option to stay for more days. "This region-Chiriqui-offers alternatives to develop activities that can cover four to five days such as: bird watching, hiking, horseback riding, trekking to the Baru Volcano, fishing, diving, beaches, canopy, among others, which will join the circuit.
The Coffee Circuit will cover farms in the districts of Boquete, Tierra Altas and Renacimiento, land that produces vegetables, legumes, flowers, milk and, most importantly, coffee.
Coffee in these farms is characterized by an excellent production and is marketed very well locally and internationally. Boquete, Tierras Altas and Renacimiento are stages, where a great number of activities can be developed, "for that reason we seek that the Coffee Circuit be an excuse for the adventurer not to stay in one destination but to have other options in the province.
The ATP in this project offers technical advice, training in tourist attention and later the production of a documentary that will collect the circuit in the three districts.